FLD®

Finding the shape of your audience

LOCAL DATA · NO TRACKING
FLD®
Northstar Supplynorthstar.example · Outdoor essentials
● Fictional datasetNS
NORTHSTAR / ANALYTICS

The bigger picture.

Every visit has a shape. Explore yours.

◎ All traffic
EXPLORE IN 3D

Traffic landscape

30 DAYS × 6 CHANNELSHEIGHT = SESSIONS
Trail Pack launch29 Aug · A new high-water mark
DRAG TO ORBIT · SCROLL TO ZOOM · SHIFT + DRAG TO PAN
ACQUISITION

Where people find you

SESSIONS / SHARE
On the site right nowSIMULATED
42active users

18 exploring Trail Pack

YOUR FIELD GUIDE

A little perspective.

Each shape is real, explorable data — in a completely fictional world.

Move through space

Drag Orbit around the data
Shift + drag Pan the field
Scroll / pinch Zoom in and out
A / ← Look left · D / → Right
W / ↑ Look up · S / ↓ Down
R Reset to the fitted overview

Directions are camera-relative. The arrow pad uses the same controls. Dragging follows your hand.

Read the field

Height encodes the selected metric. Stable channel colors carry across views. Dashed pale profiles show the previous equal-length period, aligned by day position.

Hover shapes for exact values. Click to inspect; choose “Filter to this slice” to update the entire workspace. The list beneath the scene offers the same keyboard-accessible path.

Northstar Supply · simulated, not connected

180 days of seeded session records, ending 16 Sep 2026. Weekends are quieter; the Field Notes campaign (5 Aug) and Trail Pack launch (29 Aug) bring spikes. Active users are distinct visitor IDs within each slice; landing pages partition sessions, while pageviews count all viewed pages. Bounce rate and duration are weighted from session records. Conversions count completed orders, at most one per session.

Real-time is a separate deterministic simulation of the current instant, not a live analytics connection. Nothing is sent to an external service. No cookies, accounts, tracking or APIs.

Create your own one-shots